Alon Brands (Formerly FINA Oil and Chemical)

Posted on October 11, 2012

Alon Logo

“Michael Price has been a contractor for my department since early 2011. Michael brought a wealth of knowledge and experience to this assignment and has been an invaluable contribution to our creative team.

2011 was an establishing year for a new era of advertising and promotions at Alon Brands. Michael was key in taking the reigns of a stalled web site project and getting that site complete and running. In addition he implemented and grew a social media strategy that involved a summer promotional campaign where we featured social media and mobile contests to give away $120,000 in gas and prizes.

In addition Michael has been an important part of launching a new fuel brand replacing the 50 year old existing brand. His creativity, insight and experience has been an important part of determining our digital/social strategy for the year ahead.

It is important to note that Michael has an impeccable work ethic. It is his standard practice to start work early, be a self starter, and to be pro-active in his approach to the tasks at hand.”

Scott Shakespeare | General Manager – Branding, Promotions and Advertising
Alon Brands