I Can Be Society

Posted on December 16, 2014

I Can Be Society

Position: Founder/Proprietor

Backstory: In July of 2014 I had an experience that would change my outlook on the world forever. One day I was in a make-up and cosmetics store with my wife. After witnessing the passion the make-up artists in this store had for make-up and cosmetics, I couldn’t help but compare them to the make-up and beauty guru’s my wife watched on YouTube. I wondered… Why would someone settle for $12/hour and limit their creative outlet to a local make-up store when dozens of young women were earning a living on YouTube creating make-up videos.

It was with that experience that I Can Be Society was born. I Can Be Society is a platform built to inspire people to pursue their passion as told from the stories of successful people who have already done it.

Objectives:

  • Partner with top social media influencers to endorse the brand, create content and promote the platform
  • Monetize platform through merchandise promotions

Results:

  • 3 dozen+ partnerships established with top social media influencers
  • Media partnership established with Sheknows media: The #1 women’s lifestyle website network (Source: comscore) on the Internet: 75 million+ monthly page views, 147 million social media fans
  • Earned-media: The Huffington Post, Sheknows.com, Sweetyhigh.com
  • 10,000+ website social shares in 90 days
  • 200,000+ social media engagements (video views, likes, shares, retweets, mentions) in 90 days
  • Reach: 10,000,000 impressions in 90 days (earned media)

Cimorelli:

About: Cimorelli is a 6-member singing group comprised of 6 sisters from Northern California: Christina, Katherine, Lisa, Amy, Lauren and Dani. After forming their group in 2007, they traveled around town and around Northern California performing for any crowd that gave them an opportunity. In the summer of 2009 they posted a video on YouTube of them singing Miley Cyrus’ ‘Party in the USA’. This video went viral and led to a record deal with Universal Music’s Island Records recording label. To date, Cimorelli has amassed over 6.5 million fans across their social media channels.

Campaign Details:

  • I Can Be Society branded video development
  • I Can Be Society branded merchandise promotion
  • I Can Be Society social media promotion: YouTube, Facebook, Twitter, Instagram
  • Featured on Sheknows.com: homepage article interview, Facebook and Twitter promotion
  • Featured on Sweetyhigh.com
  • Featured on HuffingtonPost.com article interview (in que)

Cimorelli - Site
Cimorelli - Sheknows 1
Cimorelli - Sweety High
Cimorelli - Facebook Promotion
Cimorelli - Instagram Promotion - Shirt
"Cimorelli Cimorelli - Site Social Shares
Liz Meghan:

About: Liz Meghan is a 21 year old make-up and beauty guru. At 17 years old she started a YouTube channel to share her passion for fashion and make-up as well as share her on-going struggle with acne. After just 4 years Liz has amassed a social media following of over 690,000 fans. Her YouTube Channel alone has over 550,000 subscribers. Liz Meghan makes up (no pun intended) a unique class of content creators that are using social media platforms to build an audience and build a business doing what they love.

Campaign Details:

  • I Can Be Society branded video development
  • I Can Be Society branded merchandise promotion
  • I Can Be Society social media promotion: YouTube, Facebook, Twitter, Instagram
  • Featured on Sheknows.com (in que)
  • Featured on HuffingtonPost.com article interview

Liz Meghan - WB - 2
Liz Meghan - Huffington Post
Kristina Carrillo-Bucaram:

About: Kristina Carrillo-Bucaram is a raw food expert. At the age of 16 she was diagnosed with Hyperglycemia. After a chance meeting with a raw food expert she discovered a way to treat her condition through the adoption of a raw food lifestyle. For close to a decade she’s committed herself to being fully raw and she’s become an industry expert. Like many with expertise’ in the digital age, Kristina has taken to the Internet to share her knowledge with others. 1.3 million others to be precise.

Campaign Details:

  • I Can Be Society branded video development
  • I Can Be Society social media promotion: YouTube, Facebook, Twitter, Instagram
  • Featured on HuffingtonPost.com article interview (in que)